Hello everyone, today I would like to talk about the importance of choosing and coaching your event day speakers.
Event content is often the most important component of your event. The agenda, presentation content, and speaker list are the top criteria for attracting attendees. Never underestimate the power of highly recognized speakers to your event.
The delivery of the presentation content is just as important as the message. No matter how thought-provoking or high quality your content is, it will not create the impact that you desire if it is not delivered in an effective way that engages, captivates and holds the attention of the audience. Therefore, it is critical that you train and coach your speakers. To insure proper delivery, we recommend that you enlist experienced, eloquent professionals that are comfortable in front of the camera to deliver the message and create the necessary impact with your target audience.
Your virtual event audience has many distractions competing for their attention. Make sure you engage them by providing the highest caliber of relevant content and deliver it in the most compelling way. “Content is king,” as the old saying goes, but virtual platforms create unique opportunities for delivering that content in ways that are not possible with a physical event. In the end, the quality of your content and its unique delivery will be the critical drivers of success for your event.
We at VirtualEvents365, share these and other best practices with each and everyone of our customers, which helps make the event experience second to none for our clients and their target base as well.
If you found the content in this posting useful, please leave us a comment. We would love to hear from you. To find out more, please visit us at www.virtualevents365.com and come back to this blog for more exciting discussions on virtual events.
Great article on the differences between a virtual presentation and a “live presentation.” I have found the best way to engage the virtual audience is to paint pictures with your words
By: Presentation Coaching on March 25, 2010
at 5:27 PM
very true – here at http://www.speakerservices we train and market speakers and authors and teach them how to connect and engage with various audiences whether it be a teleclass, webinar, a blog or in person.
Susan Levin
By: speakerservices on May 22, 2010
at 11:35 AM